How Your Gyms Changing Rooms Can Make Or Break a Sale
A regular flow of new members is critical to the success of any gym or health club. However in regards to touring new members, the gymnasiums equipment or even the hard sell often winds up ruling the discussion.
Also in this situation, the quality of the changing rooms is commonly overlooked.
Gym managers are often misled into believing that the facilities (saunas, Jacuzzis, swimming pools) and high quality equipment (cardio equipment incorporating television screens are all the rage right now) are all that prospective new members care about.
They disregard how vital the changing rooms can be.
Most gym goers will both commence and finish their exercise in the changing rooms. On many occasions, members will spend more time in the changing rooms than they will working out. The changing rooms are utilised for taking a shower, drying hair as well as doing make up, and thus, the quality of the changing rooms is of substantial importance to most potential gym members.
Making sure that your changing rooms incorporate an adequate amount of cubicles is crucial. Even though many individuals are content to get changed around other people, many are not, and these individuals would thus be hugely discouraged from registering with a fitness center should not enough cubicles be offered.
The same concept is true of cubicles for shower areas. Some gyms decide to save money and have a communal shower area, and some simply hang a shower curtain to shield member’s modesty. However, members that are on the shy side are not going to be particularly enthralled by either of these options and so are very likely to visit your competition in anticipation of acquiring better shower facilities.
It’s also vital that gyms and health clubs supply lockers for their customers. It’s crucial that you make sure sufficient lockers are supplied for all members’ private possessions, including at peak times.
It’s additionally crucial that the lockers are of a good quality and secure. Locker thefts have unfortunately become common place in gyms and health clubs in recent years (the void of CCTV in changing rooms creates easy pickings for unscrupulous criminals).
Preferably you want to choose lockers which provide a medium to high level of security against robbery. Though high security lockers will cost more than their low security counterparts, everybody wants to believe that our belongings are in a secure location whilst out of our view, and this tends to make for a great selling point during sales tours.
The look of lockers and cubicles is additionally of great significance. The degree of safety can’t be observed, and potential members will have to be informed of this benefit. However they will almost immediately form a viewpoint on the ‘look’ and ‘environment’ within the changing rooms. Some retailers supply glass lockers and cubicles and even wooden lockers, both of which look great in comparison with less costly materials such as laminate or metal.
It’s also essential that you don’t ignore the difference those little extras can make to a changing room. It’s a great strategy to offer your members the use of hair straightening irons, together with hairdryers. Supplying your members with both will unquestionably enable you to stand above your competition.
Offering towels is generally a practice reserved to only exclusive health clubs. Yet no matter what sort of club you’re managing, complementary towels are not just a pleasant touch for your members, they are also able to enhance cleanliness standards.
It’s additionally worthwhile considering offering complementary shower gels and shampoos. Even though it would be great to be able to give each member miniature bottles, these can be very pricey and a satisfactory substitute is to merely have a permanent fixture on the wall. Even this can make or break a sale, simply because prospective members don’t wish to worry about hauling weighty bottles around with them simply to attend the gym.
